While visiting George this weekend, I had a chance to glimpse into the world of our Silicon Valley family. Need some Miracle Whip? Enter Google Shopping Express. Order it online late Friday night and have it delivered to your door Saturday morning ... for free.
Yep, delivered by an attractive young lady with a contagious smile, the $2.99 jar of Miracle Whip arrives in perfect condition. It's easy as easier than pie.
A couple of hours later, a $3.99 jar of organic strawberry preserves arrives from Google Express in very snazzy packaging.
How can this be a successful business model? Sure, it's Google but even so ... how can this be profitable or efficient? How can they hire the people to create the computer system, hire the people to do the shopping, buy and insure the delivery vehicles, design and purchase the packaging, hire the delivery people and deliver the product for free? OK, Samantha says that it will ultimately cost $79 a year for unlimited delivery. Even so, isn't it super inefficient? Isn't it a total waste of natural resources? Isn't it an environmental disaster?
All of that aside, I love it. Thanks, Google.
2 comments:
Poor Google. Remember when we waited tables for a living and we agonized over those customers who ordered one thing at a time ?
This is pretty interesting, but what about George? Got any pictures of George to share with your fans? What did George do today? How big is George compared to those jars? :)
Overdoing the problematic outlook here...and just about everyone aware of it loves this service. If it wasn't google going out to shop/run errands in their hybrid cars then you would be, right? Considering all of their other Eco-friendly efforts - biobags, consolidation of pickup/drop off routes, fewer cars, lower emissions, and more...seems pretty far away from being omg, DISASTROUS! Lol
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