While visiting George this weekend, I had a chance to glimpse into the world of our Silicon Valley family. Need some Miracle Whip? Enter Google Shopping Express. Order it online late Friday night and have it delivered to your door Saturday morning ... for free.
Yep, delivered by an attractive young lady with a contagious smile, the $2.99 jar of Miracle Whip arrives in perfect condition. It's
easy as easier than pie.
A couple of hours later, a $3.99 jar of organic strawberry preserves arrives from Google Express in very snazzy packaging.
How can this be a successful business model? Sure, it's Google but even so ... how can this be profitable or efficient? How can they hire the people to create the computer system, hire the people to do the shopping, buy and insure the delivery vehicles, design and purchase the packaging, hire the delivery people and deliver the product for free? OK, Samantha says that it will ultimately cost $79 a year for unlimited delivery. Even so, isn't it super inefficient? Isn't it a total waste of natural resources? Isn't it an environmental disaster?
All of that aside, I love it. Thanks, Google.